Text Message Marketing (SMS) FAQ
Useful answers before we begin.
Every project is scoped to the business, platform, and priorities. These answers cover the questions we hear most often.
Plan your SMS campaign ↗Do customers need to opt in to SMS marketing?+
Generally, marketing texts require appropriate consent and clear disclosures. Requirements vary, so the business should obtain legal guidance for its use case and jurisdiction.
Can we upload an existing phone list?+
Only contacts with an appropriate permission basis should receive marketing messages. List source and consent records should be reviewed before use.
How often should texts be sent?+
Cadence depends on the stated program, customer expectations, relevance, and response. Messages should provide value and avoid unnecessary frequency.
Can SMS connect to our website or CRM?+
Yes. Forms, CRM stages, appointments, purchases, and other events can trigger messages when the selected tools support the workflow.
What results are reported?+
Reporting may include delivery, failures, clicks, responses, conversions, opt-outs, and segment performance where supported.